I was talking with a business associate and revisited this excellent article.
It is worth reading if you are considering network marketing OR if you are one of those who has vowed NEVER to consider network marketing. Kudos to Vicki Latham for an excellent article:
HARVARD BUSINESS SCHOOL
Network Marketing Criteria
Network Marketing is being taught at more than 200 colleges including Harvard Business School. After extensive research into the network marketing industry, Harvard Business School developed three criteria that a network marketing company must have in order to make it a most desirable opportunity. They are:
1. The company must be at least 18 months old, as 90% of all network marketing companies that fail, do so in the first 18 months.
2. The company must have a product which is both unique and highly consumable. Being unique in this case means that you have an exclusive product that can only be purchased from your company’s distributors. Having a product that is highly consumable means repeated sales, thereby guaranteeing customer loyalty versus a one time sale and having to locate new customers.
3. It needs to be a "ground floor" opportunity. Harvard Business School suggests that in order for the opportunity to qualify as a ground floor type, the number of existing distributorships should be less than of 1% in the country where this network company exists. In the United States, this figure is equal to 1.5 million people. Harvard Business School also stated that if there were less than 500,000 people involved, you would be on the cutting edge of a great opportunity. If the company has less than 100,000 distributors, Harvard Business School considers it to be a once in a lifetime opportunity.
Harvard Business School states that there are four distinct stages of growth in a network marketing company. They are:
1. Foundation - This usually lasts approximately six months. This is when a company develops its products and marketing plan.
2. Concentration - This period lasts approximately 2 to 4 years from when the distributor network is started.
3. Momentum - This period lasts from 2 to 4 years also. This is when the company experiences phenomenal growth. Both retail and distributorships explode in terms of expanding growth. It is during this period that the company virtually sweeps the nation. When a company’s sales reach 50 million, they reach what is called "critical mass" (sales go vertical right off the graph). Also, approximately 2/3 of the company's growth of the new distributorships occurs during this period of time.
For example: When Herbalife reached 50 million in sales, they jumped to 151 million in retail sales in only 12 months. They also added over 800,000 distributorships in their organization. Let us assume you have an organization which is producing an override bonus check to you of $1000 per month. When the company reaches critical mass, distributors automatically experience a ten-fold increase in their earnings. In other words, $1000 per month becomes $10,000 per month. This is the reason for getting involved on the ground floor, so you will experience the benefits of explosive growth.
4. Stability - This period lasts for the life of the company. A network marketing company that is dedicated to the success of its distributors will experience longevity, thereby insuring that an active distributorship will realize continued earnings and growth.
Reading this...do you realize that you are at the right place at the right time with the Waiora opportunity!!!
Waiora is a company that is 24 months old. Growth in the past 8 months is over 1,400% And the company is debt free!!
The owners have an outstanding reputation for integrity in the industry. They have years of experience, and success in Networking, and know what it is like to be a distributor themselves. Therefore, they have created the most lucrative marketing program in the industry.
There are less than 25,000 Waiora distributors...truly a ground floor opportunity of a lifetime.
Natural Cellular Defense is a unique, one of a kind product. Nothing else does what it does. No one else has it, and it is protected by a patent so no one else can market it for at least another 16 years (that is how long is left on the patent).
They are committed to having a small amount of products that will be the finest products available, made out of the best ingredients, which will be science-based, and well researched.
And Waiora is dedicated to growth, not just locally but world wide...and is continuing to create a global company. They will be opening a new market in Australia in September, in addition to already having established markets in Canada, Japan, Hong Kong, and Taiwan.
There is only one way that you will not be successful in Waiora....Quit.
There is only one way to assure that you will be successful in Waiora...Never Give Up!
I hope this will inspire you to realize the potential you have with Waiora!!
Have a Great Day!
Vicki Latham
Monday, January 15, 2007
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